“Noemi understood exactly what we were looking for from the very first message. She proposed an itinerary tailored to us, with no templates. It truly felt like our own trip.”
Laura G.
Barcelona, ES·Tailor-made · Southern Morocco
Meet Xaluca ToursEurope · Morocco
More than organising trips — we design different ways to discover Morocco.
A multicultural team between Europe and Morocco, with local knowledge, on-the-ground experience and a shared passion for showing Morocco from a close-up, exclusive perspective.
Who we are
Every trip is an experience designed to reveal the essence of Morocco.
Xaluca Tours is an agency specialised in journeys across Morocco, created to deliver authentic, personalised and carefully designed experiences. Our team combines local knowledge, on-the-ground expertise and a shared passion for showing Morocco from a close, exclusive and distinctive angle.
We operate from both Europe and Morocco, connecting both sides through a multicultural team that works every day to craft unique, authentic and memorable journeys. More than organising trips, we believe in creating experiences that reveal Morocco in a deep, human and transformative way.
Our team
The people who make every journey possible.
Noemi Aparicio
Director
Noemi Aparicio
As director of Xaluca Tours, Noemi Aparicio embodies the closeness, experience and care that define every journey. Her role is to guide the team and travellers with an attentive eye, making sure every proposal conveys the essence of southern Morocco and Xaluca's hospitality.
Every itinerary is born from a will to listen, understand and craft tailor-made experiences, designed so that each traveller feels accompanied from the very first contact until the return home.
Noemi Aparicio
Director
Select a team profile
What travellers say about Noemi.
Personalised attention, fast replies and a deep knowledge of Morocco — this is how our travellers experience our team's care.
“She answered every question within minutes, even on weekends. That speed and closeness gave us huge peace of mind while planning the trip.”
David M.
Madrid, ES·Marrakech & desert · 6 days
“Professional from start to finish. Everything was planned to the detail: transfers, hotels, timings… We didn't have to worry about a single thing.”
Sophie L.
Lyon, FR·Imperial cities · 5 days
“You can tell Noemi truly knows Morocco. Her recommendations —where to stop, what to avoid, when to arrive— made the difference between a good trip and an unforgettable one.”
Thomas B.
Berlin, DE·Atlas & Sahara · 7 days
“More than a travel agent, she was like having a friend in Morocco. Warm, attentive and always making sure we were well at every moment.”
Marta R.
Sevilla, ES·Desert escape · 4 days
“We would trust Noemi again without hesitation. She accompanied us from the first contact to our return home, with exceptional dedication and care.”
Ricardo & Ana
Lisboa, PT·Honeymoon · 8 days
The group in numbers
25+
Years in Morocco
10+
Hotels & camps
120+
Corporate events/year
180+
Group professionals
Part of Grup Xaluca
A leading hotel group in southern Morocco — and our operational edge.
This integration lets us deliver a complete, coordinated and high-quality experience on every trip. We design bespoke routes, private experiences, incentive trips, corporate events and large-scale productions with full control over operations and service quality.
Owned hotels & lodges
Locations in the most iconic destinations: Erfoud, Merzouga, Ouarzazate and Marrakech.
Desert bivouac camps
Our own bivouacs in Erg Chebbi, from premium experiences to adventure setups.
Transport & logistics
4x4 fleet, minibuses and local drivers trained by the group, available year-round.
Events division
Team specialised in national and international events: conventions, incentives, festivals.
The Xaluca ecosystem
Everything under one group. An experience with no middlemen.
From the first contact to the last day of the trip, Grup Xaluca directly operates every essential part of the experience. This gives us greater quality control, impeccable coordination and a unique knowledge of the destination.
Our areas of specialisation
01
Hotels & accommodation
A collection of hotels, riads and accommodations with their own identity across southern Morocco.
02
Desert camps
Exclusive camps in Erg Chebbi, designed to experience the Sahara with comfort and authenticity.
03
Own transport fleet
Our own fleet of 4x4 vehicles, minibuses, coaches and private cars to ensure maximum flexibility and safety.
04
Travel agency in Spain
Personalised advice, sales support and trip design for travellers and groups from Spain.
05
Travel agency in Morocco
Local operation, route coordination, bookings and permanent assistance throughout the entire trip.
06
Events & Incentives
End-to-end design and production of conventions, incentive trips, corporate events and tailor-made experiences for companies.
07
Logistics & operations
A dedicated team specialised in coordination, production, setup and logistics management to ensure every trip and event runs flawlessly.
One single philosophy. Seven areas of specialisation. One shared commitment to excellence.
More than a travel agency: a tourism group with its own infrastructure in Morocco.
Two shores, one team
We operate between Europe and Morocco — so nothing is lost in translation.
Europe · Headquartered in Barcelona
Sales office and multilingual travel agents (ES · EN · FR · DE · IT) serving travellers across Europe. They design your proposal, handle bookings and stay with you before, during and after the trip.
Morocco · Erfoud · Merzouga · Marrakech
Local operations team: guides, drivers, hotel managers and event coordinators. The crew that makes everything happen on the ground, with permanent presence in destination.
How we work
Four principles that guide every itinerary.
01
Local knowledge
Our Morocco team is not a third-party network — they're locals who live here.
02
Authentic experiences
We seek places and moments you won't find in a standard guide — the country's real face.
03
360° control
Owned infrastructure: hotels, transport and events under the same group. Zero middlemen.
04
A human perspective
Every itinerary is built by one person thinking about another. No algorithms, no templates.
Let's talk about your trip
Behind every proposal, a team that already knows the way.
We're available 24 hours a day. We design your next Morocco trip starting from a conversation.